How To Guides
Click on the links below to access 'How To' Guides and Tips & Tricks on various topics that may help you in your tourism business.
Downloads
How To Guide - Google Business Profile
With a Business Profile on Google, you can manage how your business shows up on Maps and Search at no charge. Whether you own a storefront business or provide services where your customers are, a verified Business Profile can help customers find you and build greater trust in your business. This is a great option for tourism businesses in our district as it is free to use and helps your business to rank in Google search.
How to Guide - Google Reviews
Google reviews are important for your business because they build credibility and trust with customers. They increase your local search visibility by improving your Google / SEO rankings and provide valuable feedback for your business to improve your products and services. For customers, reviews help them make informed decisions.
How To Guide - Top 5 Free Marketing Tools For Your Business
In the technology age, there are so many tools available, and sometimes it can be difficult to know which ones to use. Plus, a lot of tools are free to start and then want you to subscribe, which can be frustrating or difficult to manage when margins might be tight. This ‘How To’ Guide takes you through 5 free tools you can use to help you market your business, cut down on admin time and hopefully save some money.
DOWNLOAD - How To Guide: Top 5 Free Tools You Can Use to Market Your Business
How To Guide - Website SEO Basics
If you have a website for your business, you’ve probably heard the term ‘SEO’ (Search Engine Optimisation). It is a hot topic in marketing and in a nutshell, it is about improving your website’s ranking / visibility on organic (unpaid) search engines like Google. Entire marketing businesses are built on selling their SEO services, but there are smaller free things you can do yourself to help you rank higher in unpaid search as well. This ‘How To’ SEO Guide will take you through some key tips for SEO to hopefully drive more traffic to your website.
