What is the Ōtorohanga District Tourism Tool Kit?

The idea for the Ōtorohanga District Tourism Tool Kit came from conversations about the opportunities ahead in tourism and the importance of building tools and strategies that reflect who we are, while also supporting our businesses and communities to thrive.

This Tool Kit brings together a wide range of helpful resources, knowledge, and guides in one central place, making it easier to navigate the tourism industry, whether you are just starting out or seeking to grow or enhance particular aspects of your business.

The Tool Kit aims to:

• Help tourism businesses and the wider community tell our story in authentic ways
• Build a sustainable, resilient visitor economy that benefits everyone
• Position Ōtorohanga in a competitive tourism landscape while staying true to our heritage and values

What does the Tool Kit include? 

The evolving digital tool kit includes:

• A shared district narrative that celebrates Ōtorohanga’s unique identity
• A collection of resources and how-to guides for tourism businesses 
• An image library for use in promotional activities 

Opportunities in Tourism 

Tourism is a growing part of Ōtorohanga’s economy and identity. Tourism doesn’t just bring visitors - it creates jobs, supports local businesses, strengthens community pride, and shares our unique stories with the world. But to do this well, we need to work together.

Local operators, Council and Elevate all recognise the need for a more collaborative, future focused approach to how our district tells its story and attracts visitors. Collectively, we can foster sustainable tourism growth, encourage visitors who immerse themselves in the district and promote care for people and place.